Social content guide
Planning vertical video for a small business
Vertical video works best when it gives a viewer one clear reason to pause: a useful answer, a product detail, a behind-the-scenes look, or a human explanation of the business.
Choose a focused series of ideas
List a handful of real customer questions, services, seasonal needs, or product details. Each can become a short, standalone concept rather than forcing many ideas into one video.
Make the production day efficient
Group videos by location, speaker, wardrobe, or setup. Have products, the workspace, and brand assets ready before the camera is rolling.
Keep the publishing context in view
Let the production team know which platforms and formats are needed. Ask about captions and preferred framing during the project discussion.
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